In
layman’s terms, responsive designs keep content from being out of proportion
with the screen length and width.
Responsive web designs
only use CSS and HTML. CSS responsiveness refers to targeting devices to apply
certain styles on these devices only by using CSS (Cascading Style Sheets). A
responsive CSS relies upon the size, orientation, and resolution of the devices
targeted. It allows selective styling to selective devices.
Now, are you wondering
why you need CSS responsiveness? Here are the top five reasons why you need a
mobile-friendly website:
1. Worth
your Money
Let’s face it – getting a website up and running hurts every pocket – big or small. One can also get custom designs for different devices and sizes. But getting a separate design for mobile and desktop versions is not only more expensive, but it also causes tons of confusion in management and hurts consistency.
One only needs to invest
in a single design that serves all visitors with different devices. Thus, in a
responsive design, a single change will be seen across all versions of that
website because of responsive CSS.
2. Rank
higher on Google Search Engines
Until 2015, Google used to crawl only desktop versions of websites. However, a drastic increase in the usage of smartphones led Google to announce that CSS responsiveness of a website is going to be one of the key factors for its search ranking algorithm.
However, if it is not web responsive, it causes Googlebot to crawl multiple
times to retrieve all versions of the web page instead of one, causing lower
index ranking on Google Search Engine Pages. So, to rank higher in the index,
ensure your website is mobile-friendly.
3. Beneficial
for SEO
With web responsive designs, users spend comparatively more time on websites. Thus, the increase in dwell time would lead search engines to rank your website higher and will ultimately get you more visitors’ traffic on your website.
Responsive CSS also
helps in increasing site usability leading to a positive user experience,
decreased bounce rate, and faster site speed-boosting the rank of the website.
4. Adaptability
Most businesses ignore
the crucial factor of web responsive design, and lose potential customers, even
if they get them to visit their website. A responsive CSS website builds trust
and encourages customers to communicate with your service. So, stay ahead of
your competition with responsive web designs.
5. Improved
UX
Non-responsive web designs distort the way your website looks on mobile screens such as jumbled texts, enlarged images, and buttons, making it difficult for the user to gather any information. This causes the user to leave the page as soon as they land on it and deeming it untrustworthy.
Hence, CSS responsiveness is of utmost
importance when it comes to driving web traffic. Lack of screen adaptability
causes the user to leave the website as soon as they land on them.
6. Other
Benefits
Web responsive designs
also encourage users to share and link to your website with a single URL. To
make pages web responsive, designing outweighs content. The content may be
catchy but if the CSS responsiveness of the website is not up to the mark, then
this causes a drop in their web traffic. So, create good content and an even
better user experience on screen!
We have entered an era
where almost everyone has access to the internet on their mobile phones. Just a
quick search and a responsive website will win the battle over others. It is
imperative to have a mobile-friendly website if you want to even compete for
the attention of your consumers.
Now, we have established
how important web responsive designs are! Do you want to get one too?
Fill the form and get
your project started right away with the talented team of designers and
developers at Webforest Agency!
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